CV
about me
High performing marketing professional with 15+ years of experience driving multi-million dollar growth in a variety of corporate and entrepreneurial environments. Strong command of project management, agile leadership, cultural change, DE&I, e-commerce operations with significant exposure to pioneering marketing strategy, branding, content development, consumer insights, SEO/SEM, process improvement and strategic planning.
​Core expertise lies in implementing strategic initiatives, overseeing marketing strategies, and leading diverse staff to maximize development, efficiency, and overall business performance. Adept in ensuring alignment with organizational goals, facilitating streamlined operations and leveraging a data driven strategy used to make insightful marketing decisions.
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WORK EXPERIENCE
Qatar Airways
Customer Experience Project Specialist | 2021 - Present
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Qatar Airways
Senior Web Content Officer/Content Management Specialist | 2017 - 2021
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Leading the development of Qatar Airways website on the new cms AEM, in new languages including component development, language translations, and station coordination. Working closing with the content, IT, and Ecom teams to develop and provide a great experience to online customers.
Qatar Duty Free
Lead Digital Creative Officer | 2015 - 2017
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Leading the development of Qatar Airways website on the new cms AEM, in new languages including component development, language translations and station coordination. Working closing with the content, IT and Ecom teams to develop and provide a great experience to online customers.
Boredoha
Co-Founder | 2014 - 2015
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Responsible for a variety of operational duties including event management, networking, business development and digital development which is inspired by the company vision of “Making Doha less boring”.